When we think about coaching, we tend to focus on athlete development. However, learning is not restricted to players. In order to continue to support player’s performance, coaches must develop their knowledge and skills, including:

  • Professional knowledge. Know the sport and how to teach it.

  • Interpersonal knowledge. Ability to connect and communicate effectively with others.

  • Intrapersonal knowledge. Know yourself and how to improve own performance.


The opportunities for coaches to learn are many and varied and may or may not be relevant and indeed useful. e.t.c offers access to virtual and in-person classrooms and practical learning opportunities. Our systematic and proven approach broadens the scope of coach learning well beyond the traditional X’s and the O’s. Coaches gain access to essential coaching insights and skills required to nurture coach and athlete/client relationships, support positive participation experiences and drive performance improvement.

Click on the images below to find out more about our suite of coach development workshops.

Reflective Practice

Coaches who master the art of maximizing learning from their varied experiences are better placed to develop their expertise. Attending coaching courses is a great place to start, although a greater depth of learning occurs during coaching practice with performers, in training and competition. 


This workshop will help coaches apply the principles of the learning cycle into practice, evolve their critical reflection skills and identify opportunities for their professional development. It will enable coaches to take charge of their own learning.

The Coach-Athlete Relationship

Coaches are integral to the success and motivation of players. The coach–athlete relationship is a critical feature of coaching and a major force in promoting the development of athletes’ physical and psycho-social skills. 

This workshop will help coaches explore what the Coach-Athlete Relationship is. It will help them analyze how well they have built and maintain their relationships and identify what they can do to be even more effective.​

Creating a Deliberate Practice Environment

Expert performance needs the significant accumulation of many thousands of hours. Practice hours need to be purposeful and not just automated. Well-defined goals, athlete focus, constructively critical feedback, and the ability to move out of one’s comfort zones are key features of purposeful practice.

This workshop will help coaches consider how effectively they create and maintain a purposeful practice environment. It will help them identify what they can do to enhance their practice environment.

How-to Coach Skills

When excellent coaches work with athletes, they model high quality coaching skills including safety; managing drills; giving instruction; observing, analyzing and generating and providing feedback.


This workshop will introduce coaches to the how-to coach skills. It will help them compare and contrast how well they model these within their own practice. It will help them consider how to develop these skills to become even more effective.

Push-Pull Coaching Styles

There are many 'coaching styles' to use, which can be classified along the 'Push’ and ‘Pull’ continuum. Instruction is most dominant style at the 'Push' end while ‘Pull’ styles at the other, such as questioning, problem solving and discovery learning seek to place the athlete at the center of the learning process. 


This workshop will help coaches reflect on their coaching and consider how effectively they integrate a blend of 'Push' and 'Pull'. It will help them consider when, where and how they can adopt a greater mix of styles.

Coaching the Whole Child

Typically coaches have done a great job at teaching the physical, mental, technical and tactical, they have coached the sport.


This workshop will enable coaches to consider how to coach the child participant more holistically. It will introduce coaches to the 5 ‘C’ system of coaching children: competence, confidence, connection, character and caring and creativity. It will help coaches consider how they can effectively coach the child's personal and social skills as well as the sport.

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Committed to developing excellence in sports coaching and coach education